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Opening Invitation

WORLDS END

VIVIENNE WESTWOOD

Mulackstr 26, Berlin, 2012


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The Vivienne Westwood boutique ‘Worlds End’ at 430 Kings Road, Chelsea has a very special place in the history of British Fashion.  In 1970, Vivienne and her boyfriend Malcolm Maclaren moved in, calling the shop ‘Let it Rock’ and selling Teddy Boy clothes and 50s fashion.  Each time they designed a new collection they changed the decor and name of the shop until in 1981 they presented their first catwalk show, clothes for Pirates called ‘Worlds End’.  Vivienne and Malcolm separated soon after and the shop keeps the name to this day.


Designed as a crooked old ship with a big clock with thirteen hours spinning madly backwards, the decor hasn’t changed in 30 years but remains a crucible for Vivienne’s ideas, political and cultural.


Vivienne believes we are all too dangerously short of culture; trained up as consumers and not thinking. ‘Get a Life! Stop sucking up; Our motto is You get out what you put in’.

Climate Change now occupies Vivienne’s thoughts, as the most urgent problem the human race has ever faced. ‘Everything is connected and Climate Change is connected to lack of Culture’


Earlier this year I was asked to design a new Worlds End shop, in Berlin.  Just a little daunted, I sought to discover what Vivienne and her partner Andreas now think of fashion, clothes, how to sell them, people, culture and Berlin, and how this may come together as a shop.


Here are some ideas...

















Worlds End Blog


Vivienne Westwood